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How To Build An Effective Facebook Advertising Campaign.

Updated: Jan 29



Advertising on Facebook has become a very popular alternative for small/medium-size businesses. This tool allows you to market to over two billion people every month. With the highest number of monthly active users (or MAUs) of any social network in the world, Facebook ads have become a very accurate and reliable tool in your marketing repertoire. Facebook also provides useful demographic and behavioral information to help optimize your campaigns. 


As of 2019, there are more than 7 million active advertisers on Facebook. Therefore, you’ll need to know how to set yourself apart from the competition and create an ad that is both strategically effective and creatively different. To do this, we have gathered some resources to help you create great Facebook ads. 


Find inspiration

If you are looking for inspiration or just some information on the best Facebook ads, AdBox is a great newsletter that will present you with some of the best ads online twice per month, right in your email box. Use it to find the inspiration for your ads, follow tips and trends, and get information on how to effectively use this tool.


Learning more

Facebook for Business is the platform from which you will manage all your campaigns. If you want to become an expert in this platform you should visit Facebook Blueprint to learn everything you need to know about Facebook for Business. 


Organize your team

Social media managers can use third-party SAAS tools like Basecamp, Asana, or Trello to plan projects, add deadlines, include image assets, links, and more. Decide which project management tool you like best. Trello's flexible assignment “cards” and customizable “boards” and “lists” to map out to-do lists, manage a content calendar, plan a campaign, and house ideas from a brainstorm. Basecamp is a real-time communication tool that helps teams stay on the same page; it’s less for traditional project management tasks. Asana is a great project management tool with very useful features and flexibility that makes it reliable and productive. 


Organize your content

If you want to create a good Facebook ad campaign, you will need some good content to support it. Hubspot offers a great social media calendar to help you coordinate all your content. 


Facebook and Instagram Since Facebook owns Instagram, you can decide to run ads simultaneously on both platforms. But, you also need to consider that these two channels are different, and consumers expect different content.  Brands need to have an organized strategy and optimized approach for both channels.

All of these tools will help you get the best of your Facebook ads. Always remember, unlike traditional Pay per click ads, such as Google ads, Facebook ads rely on immediate appeal and smart strategy to be effective; don’t feel afraid to test and come up with new content.

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