Inbound Marketing Strategies
Nicole knows the ins and outs of a successful campaign lifecycle and can be involved in all stages- from developing, executing, launching, and reporting on all aspects related to inbound marketing.
Nicole is a team player and has the unique ability to be both analytical and creative, bridging the gap between disparate roles, thereby limiting the need to outsource to multiple contractors for tasks. She can assess the position of respective clients' digital footprint through auditing and make recommendations to improve the overall online presence. It is important to have the right content on websites if you want your Adwords bids to perform better, so it's important to have a person on your team that "gets" the subtle nuances that improve your standing and optimize you for the long haul.
Nicole has expertise in the following:
HTML/CSS, FTP site management, CMS website buildout & management with Squarespace, Wix, WordPress, Shopify, etc.
Google Search Console & Analytics; Bing and Yandex Webmaster Tools, SEO Site Checkup
SEM with multiple Google Ads MCC accounts, Google Tag Manager, Meta for Business advertising, and 15 years of social media marketing experience on LinkedIn, Twitter, Pinterest Facebook, and Instagram.
Google Workspace, Microsoft 365, Basecamp 2 & 3, Airtable, Trello, Asana.
Design & Video Editing
Adobe Creative Cloud, Adobe Express, Premiere Pro, In Design, Photoshop, Illustrator.
Social Media Management
Manage your online presence on Facebook for Business, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube, Vimeo, IMDb, Film Freeway, Yelp, and Google My Business. Automated posting with aggregators like Hootsuite, Tailwind, Planable.io, Buffer, & Later.
Copywriting & Copy editing
Website copy, blog writing, social media and advertising copy, E-newsletter account building & development with Mailchimp, Constant Contact, A Webber.
Analytics & Reporting
Social Media Analytics, Google Analytics, Excel/Sheets, PowerPoint/Slides, highlight KPI's and make recommendations.