Inbound Marketing Strategies

Nicole knows the ins and outs of a successful campaign lifecycle and can be involved in all stages- from developing, executing, launching,  and reporting on all aspects related to inbound marketing.


Nicole is a team player and has the unique ability to be both analytical and creative, bridging the gap between disparate roles, thereby limiting the need to outsource to multiple contractors for tasks.  She can assess the position of respective clients' digital footprint through auditing and make recommendations to improve the overall online presence.  It is important to have the right content on websites if you want your Adwords bids to perform better, so it's important to have a person on your team that "gets" the subtle nuances that improve your standing and optimize you for the long haul.  

Nicole has expertise in the following:
 

  • Web Development
    HTML/CSS, FTP site management, CMS website buildout & management with Squarespace, Wix, WordPress, Shopify, etc.

     

  • SEO
    Google Search Console & Analytics; Bing and Yandex Webmaster Tools, SEO Site Checkup

     

  • Digital Marketing
    SEM with multiple Google Ads MCC accounts, Google Tag Manager, Meta for Business advertising, and 15 years of social media marketing experience on LinkedIn, Twitter, Pinterest Facebook, and Instagram.

     

  • Project Management
    Google Workspace, Microsoft 365, Basecamp 2 & 3, Airtable, Trello, Asana.

     

  • Design & Video Editing
    Adobe Creative Cloud, Adobe Express, Premiere Pro, In Design, Photoshop, Illustrator.

     

  • Social Media Management 
    Manage your online presence on Facebook for Business, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube, Vimeo, IMDb, Film Freeway, Yelp, and Google My Business. Automated posting with aggregators like Hootsuite, Tailwind, Planable.io, Buffer, & Later.
     

  • Copywriting & Copy editing
    Website copy, blog writing, social media and advertising copy, E-newsletter account building & development with Mailchimp, Constant Contact, A Webber.

     

  • Analytics & Reporting
    Social Media Analytics, Google Analytics, Excel/Sheets, PowerPoint/Slides, highlight KPI's and make recommendations.