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Optimization of Pinterest Content



Pinterest is a great source of traffic for your business. Its unique graphic approach and very active community make this platform one of the best channels to reach real people.


For some years, Pinterest has been modifying its algorithm to make it easier for users to find the content they like. Although a very visual social media site, Pinterest still relies on text-based optimization to filter and categorize the content shown.


For this reason, you need to understand and use the right tools to find the right keywords for your content so you can rank on top.


Here’s how:



1: Use Keyword Planner to identify popular search terms


To find popular phrases and keywords, Google Keyword Planner is one of the best tools available. One of the best things about this service is that it is completely free. You just need to have a Google Analytics account.


With this platform, you can find the best keywords and phrases to use so your products and content rank high on this platform.


Here is a great tutorial to learn how to use Google Keywords Planner correctly.


2: Optimise your profile and information


When users search on Pinterest, they will get information about boards and profiles. For this reason, you need to make sure your Pinterest account is optimized and easy to find when someone searches for your type of business or industry.


Firstly, make sure the information about your name and business is complete. Finally, include some relevant keywords in your About section. This is a great way to rank higher on Pinterest.



3: Use Long-tail words for your pins


Long-tail keywords are three or more words put together. This is a very important type of keyword optimization because it allows browsers and algorithms to identify relevant content quicker and more accurately.


It is important to understand the long-tail keywords only work if they fit perfectly with your content.


4: Archive your information.


It is important for you to keep a record of the keyword used, frequency, and results. Many advertisers have developed Excel sheets that allow you to store all the relevant information about the keywords and publication. Having this information in one place will allow you to optimize your plans in the future.


Storing this type of information may feel tedious, but it is the best way to understand what is working and what is not.


Here is a free template for you to use:


https://backlinko.com/templates/marketing/keyword-research


Telling Pinterest who you are and what you do, or offer is very important to make your account visible! Using relevant keywords is a very important part of your social media strategy for this social network.



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