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5 Digital Marketing Ideas For Black Friday/Cyber Monday



Black Friday and Cyber Monday are 2 of the most important dates for online retailers. Here, you will find 5 ideas to join the Black Friday 2020 frenzy and make more money online. 


Black Friday:


Black Friday is a day after Americans celebrate their holiday Thanksgiving. The day is marking the start of the festive holiday season and has become the most important day for businesses around the world. 


Cyber Monday: 


It all started in 2005. The main goal behind this day was to boost sales online for the first internet retailers.


Strategy #1


Tags and Collections


If you have an online store, you can create a product tag and add those products to a particular collection. You can advertise that collection through social media. 


This is a great way to display your product in an organized manner. Moreover, having more than one product in each collection increases the chances to sell more than one product to an online visitor. 


You can distribute the collection in blogs and social media posts. If you want to reach a wider audience, you can advertise the collections on Facebook or Instagram ads. 


Strategy #2


Landing Page for the Dates


Shoppers tend to search for offers and deals in the week leading to Black Friday and Cyber Monday. For this reason, it is a good idea to have a landing page and/or a call to action on an animated banner that is dedicated to those dates. 


Having a landing page, or animated banner image with a call to action button will allow you to set up a better SEO strategy and create a more fitting visual style for the holiday season. 


Make sure to focus on Black Friday and Cyber Monday. Eliminate other distractions and promote the products you want to sell during that particular period of time.


Strategy #3


Discount Coupon or Code for Online Purchase


This is a very simple strategy that has proven successful throughout the years. Make coupons or codes available online to attract new visitors. For those clients that didn’t complete the purchase process, invest in ads that show your products to them at a discount. 


This type of strategy is especially important for retargeting purposes and you can post this type of information on social media and for a limited time only. 


Strategy #4


Communicate


Whenever possible, make sure you are using your social media channels to communicate directly with your audience. During Black Friday/Cyber Monday, retailers often rely on automated communication tools such as chatbots to deal with the bulk of communications.


Having real contact with clients and/or customers will not only help you sell your products quicker, but it will also help you establish your brand as a reliable business online. People will appreciate the direct interaction.


Strategy #5


Optimize your branding.



People relate Black Friday and Cyber Monday to the holiday season. To take advantage of this, make sure you modify your brand’s image to fit this style. Create a new colour palette, modify your logo and social media banners.


Having a very recognizable style will help you attract new customers looking for deals and discounts related to these two dates. 


Interesting facts about Black Friday/Cyber Monday:


The amount of sales during Black Friday is over 624% more than during a regular day.

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© 2020 by Nicole C. Scott

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