INBOUND MARKETING STRATEGIES

Nicole knows the ins and outs of a successful campaign lifecycle and can be involved in all stages- from developing, executing, launching,  and reporting on all aspects related to inbound marketing.


Nicole is a team player and has the unique ability to be both analytical and creative, bridging the gap between disparate roles, thereby limiting the need to outsource to multiple contractors for tasks.  She can assess the position of respective clients' digital footprint through auditing and make recommendations to improve the overall online presence.  It is important to have the right content on websites, if you want your adwords bids to perform better, so it's important to have a person on your team that "gets" the subtle nuances that improve your standing and optimize you for the long-haul.  

 

Nicole has expertise in the following:
-HTML/CSS, FTP site managment, CMS site management,  SEO, MS-Office Suites & cloud based computing with Google Drive; Adobe Creative Suites; Google Webmaster Tools & Analytics; Social Medial Platforms- Facebook, Google+, Twitter, Linkedin, Tumblr, Pinterest; Newsletter account building & development, management using providers like Mailchimp, or AWebber, as well as Third Party application integration for monitoring and reporting such as: Hootsuite, Tailwind, FB Power Editor, Kred, Klout; advertising managment via FB Power Editor, Google Adwords, and Adroll.

© 2020 by Nicole C. Scott

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