INBOUND MARKETING STRATEGIES
Nicole knows the ins and outs of a successful campaign lifecycle and can be involved in all stages- from developing, executing, launching, and reporting on all aspects related to inbound marketing.
Nicole is a team player and has the unique ability to be both analytical and creative, bridging the gap between disparate roles, thereby limiting the need to outsource to multiple contractors for tasks. She can assess the position of respective clients' digital footprint through auditing and make recommendations to improve the overall online presence. It is important to have the right content on websites if you want your Adwords bids to perform better, so it's important to have a person on your team that "gets" the subtle nuances that improve your standing and optimize you for the long-haul.
Nicole has expertise in the following:
-HTML/CSS, FTP site management, CMS website buildout & management (Squarespace, Wix, WordPress), SEO, MS-Office Suites & cloud-based computing with Google Drive; Adobe Creative Suites; Google Webmaster Tools & Analytics; Social Media Platforms- Facebook, Google+, Twitter, Linkedin, Tumblr, Pinterest; Newsletter account building & development, management using providers like Mailchimp, as well as Third-Party application integration for monitoring and reporting such as Hootsuite, Tailwind, FB Power Editor, Kred, Klout; advertising management via FB Power Editor, Google Adwords, and Adroll.